For the web and mobile division of Manzoni, L'Espresso Publishing Group, Chrysalis designed and implemented the annual convention for the directors and communication and marketing managers of one of the major companies in the Italian media landscape.
The event, which took place at the Visionnaire Space in Milan, involved the presentation of the new proposals for the digital sector, to more than 450 Manzoni clients.
This latest offering includes new digital publishing products: websites, iphone and ipad apps and new high-impact advertising formats.
'Godmother' and moderator for the evening, Teresa Mannino, comedian, cabaret star, actress and host from Palermo, known to the general public for co-hosting Zelig, knew perfectly how to entertain the participants with the subtle irony that has always distinguished her character.
At the end of the convention, the buffet provided for the Manzoni clients further increased the atmosphere of congregation and conviviality that characterized the entire event.