The Unicredit Pavillion of Piazza Gae Aulenti in Milan hosted the #odiamoglisprechi (#wehatewaste) campaign promoted by E.ON.
With a continuing commitment to the field of energy efficiency and the optimization of consumption, Allea and Chrysalis Events successfully curated the first edition.
The building's structure distinguished by its high-tech and sustainable credentials seemed the natural place to set a multi-sensory and immersive journey through which to lead the public to an understanding of the meaning of the word waste and it's socio-environmental implications.
Three thematic multi-media and interactive rooms were dedicated to mobility, refuse and energy, and clearly demonstrated the consequences of wastage.
The two agencies worked in synergy to create the exhibition, with specific focus on the use of extremely innovative and impactful technologies to reinforce E.ON's message in support of the environment and it's ecology.
However the exhibition was not the only initiative of the first edition of the Day Against Waste that took place in December.
A program designed for children and schools drew attention to important issues such as energy efficiency, climate change and energy waste, furthermore a discussion between institutional representatives and the public expanded on the philosophy of E.ON, and finally a show by Milanese comic Enrico Bertolino brought the event to a close.