STORYTELLING, NARRATING WITH CONVICTION

In imagining perfect business communication, the application of corporate storytelling is increasingly fascinating. Large companies tend to present their core business by creating stories that connect with the target audience. However, storytelling is more than just simply telling a story, it is a technique with which to transform a description into a narrative. Amongst the most important examples is the Nike school which for years has been transforming theories into practice, and with one incredible detail: in not one advertising spot do they talk about a product, but only about the potential that each of us can release if we believe in the strength of our dreams. Nike stimulates people to overcome their limits, highlights the emotional sphere in an immersive experience that finally, just at the end, reminds us of wanting that particular pair of shoes, to be invincible. The brand has a top-of-mind positioning in the market and a deep understanding the target audience, a fundamental aspect for any communication plan. The leverage of storytelling is incredibly powerful for engaging if you consider:

• Subject and the media on where to circulate our story
• Canonical narrative scheme
• Core story
• Reading and managing conversations

As a communication agency we design stories with a high narrative potential to better convey the requests of our clients. Whether large or small companies, we apply the rules of storytelling to create and build a bond with the audience that is lasting over time. Narrating has become as necessary also in our virtual events, to engage the user in an emotional process and to reduce the sense of distance. We experimented with visual storytelling forms to generate an emotional connection with the audience through images. It is not just the construction of a communication project that translates corporate objectives, but it is the search for a style that takes into account captivating, engaging and stimulating words and images to encourage the user to get involved and take an active part. Telling stories, even virtually, for us means making the user an active protagonist and not a passive spectator.