BALLY – PRESS PRESENTATION

During Milan Fashion Week, Chrysalis curated the set-up of Bally's presentation to the press, in the Bigli space.
For the men's autumn winter 2009/10 collection we thought to style the space around three thematic areas relative to three aspects of life.
Walls in the finest wood,paneling, light fabric recesses and the floor covered with brown melange' rugs provided the backdrop for elements that distinguished and characterized the three areas : Business, Sport and Travel.
Models were introduced to play an active and vital part by wearing the accessories and bringing them to light. The guests therefore felt immersed in a calm and elegant but also dynamic atmosphere, distinctive qualities of the Bally collection.