Product Launch Event in collaboration with the agency Healthware who came up with the concept and claims.
Organised at the Museo della Scienza e della Tecnologia di Milano (Science and Technology museum, Milan) in the brand new Sala delle Cavallerizze hall, the event was devised and staged to draw a parallel between the brand new nature of the product and one of the latest discoveries of visionary scientists - gravitational waves.
Science, technology and a vision of the future were the main elements supporting the event, where the staging itself, the audio and video contributions and the testimonials also played an essential part.
Chrysalis took care of the staging, direction and organisation of the day.