For the presentation to the press of Giorgio Armani's new cover for Samsung phones, Chrysalis was involved in the design and construction of a stand in the foyer of the Teatro Armani in Via Bergognone, Milan. Unmissable glossy black Dibond covered the entire surface of the main structure where with luminous effect, the event's logos, slogans and graphics were highlighted glowingly. Tables and columns in Plexiglas, graffitied and colored with stripled, framed the phones giving maximum prominence to the design of the cover. The screen of a large mock up of the phone, leaning against a wall of the stand, was used for all communication to the journalists present.
This context enhanced with classic elements of the Armani style where effects of light and colour reflected on glossy black, gave life to a special and refined event.