IN CHRYSALIS’ S MIND

Let's go on a journey… sitting down comfortably… Have you ever wondered how Chrysalis works to create a communication project? Simple steps, a lot of passion and a pinch of madness. Our account manager, a person full of patience and notebooks, receives the brief that he shares with the entire creative team who will take care of the development of the idea and its realization. The work team is composed of: Art Director who has the role of devising the visual component of the message and ensuring its consistency with the distinctive graphic elements of the brand, Copy Writer who in addition to defining the tone of voice must also be able to synthesize a creative rationale, Project Manager who is responsible for defining the strategic territory that you want to preside over. When these three figures meet, magic happens, which often corresponds to the next phase, a brainstorming where the best ideas are compared and evaluated, with the strokes of a pen. There are some definitive phases of the working process: strategy definition, concept design, idea verification and testing, pre-production, content production, sharing with the customer, project implementation. The concept is the crucial point of the process, it is the translation of what is included in the brief that kick starts the real creative work; this phase, the creation of a communication campaign is entrusted to the so-called "creative couple" art and copy. An indivisible duo, which experiences alternating phases from blank sheet panic to long discussions on the right pantone to use! Once the creative structure has been defined, the project will be reviewed , for every comma, every nuance to make the desired effect coincide with the intentions of the producer. When he raises his head and smiles it means that he has hit the target, when he raises his head and curls his lips it is the sure sign that you have to start over. Then we must race against time to create a new magic. The projects we carry out are born from all this, always attentive to the needs and sensitivity of those who trust us. All we are waiting for now is your call to start a new journey.