CREATIVE SOLUTIONS, IKEA EXAMPLE

What's happening around us? In quarantine we had the opportunity to study and look deeper into some things, among many we found a successful campaign that is worth remembering. The life of commuters can also require them to improvise being an acrobat, a contortionist and a yoga master in order not to lose one's patience. A few years ago Ikea had the brilliant idea to promote their new catalog and make you feel at home everywhere! The Swedish giant transformed the train carriages of the Tokyo and Paris subways into innovative pop-up showrooms, turning the dream of going to work comfortably on the sofa into reality. The carriages became delightful living rooms, with sofas instead of seats and a table set for breakfast. The thought of getting up in the morning, when it is cold and raining outside, moving around on public transport on uncomfortable seats and often standing up, does not make an easy start to the morning, indeed in some cases it causes one to get off on the wrong foot. If you were told that your means of transport to work was not so different from your living room, would you get up with more pleasure in the morning? We are convinced of it, creativity is the "means" to solve and facilitate improving even the small daily problems. It is certain that we too, like Ikea, can transform everything into desirable! So if you need a train carriage for your next event, you are in the right place because we can furnish the whole train!